mPower amps up emergency power product lines
CLIFTON, N.J. — mPower Technologies has launched several new product lines in its offerings of emergency power source options.
The Truck Jump is the newest jumpstarter. With a new battery solar generator prototype being exhibited for the first time at the NAFA Fleet Management show, this line extension was the opportunity to expand the ad campaign to position the company and brand the full power source line.
The initial marketing concept kicked off at the end of 2013 with the launch of the mPower Jump. As the product line grew with the Mini Jump, the Plus and the newly launched Truck Jump, the ad campaign concept was extended. Because the user of an mPower jumpstarter is found in broad and diverse target markets, the company’s marketing campaign uses photography of women to draw attention in a market that is predominantly male.
Source: PR Newswire